Web · Landing page · June 2019
Delphi Bioscience
A product-led landing page for a Singapore biotech rebrand — featuring a single hero product, three priority links, and a top-line menu sized for both clinical buyers and home consumers.
About the company
Delphi Bioscience is a Singapore-based biotech company specialising in consumer tools to prevent cancers. The product, previously called the Delphi Screener, was being rebranded as NOPAP — the same product under a new name.
The target audience: women worldwide aged 30 to 60 who would rather not visit their gynaecologist every year for a PAP smear.
The brief
The main page had to heavily feature their only product and surface three priority links:
- Buy now
- About the NOPAP screener
- About cervical cancer
A top-line menu carried Products, Company, FAQ, Contact us, Login — with room for sub-items under each.
Measure of success
Click-through rate to the product detail page and newsletter sign-ups.