Web · Landing page · April 2019
Cascade Countertops
A fresh, bright landing page for a family-owned countertop retailer — built mobile-first to serve both walk-in shoppers and construction-trade buyers.
About the company
Cascade is a family-owned countertop business in south-east Edmonton. They specialise in solid surfaces — Corona, Hi-Macs, Staron — plus granite, quartz, and laminate, and stock top-of-the-line sinks and faucets from Artisan Manufacturing.
Their goal: make the countertop-buying experience as positive as possible by pairing superior service with product quality. Their sales team is on-hand to assist and educate first-time buyers.
The brief
The team asked for something fresh, easy to use, beautiful, bright, and colourful — a landing page that would work for both retail walk-ins and construction-company buyers. The hard constraints:
- No dropdown menus
- Easy to use on iPad and mobile
- Visually open — no buried navigation
Measure of success
Click-through rate to product detail pages and consultation-inquiry submissions. Both were instrumented from launch.